Escalate

Commitment and perseverance key to building brands

Mukesh Kumar Shah began his business career early in life after taking over the mantle at his family’s ornament distribution store while still a student.

Post Report, Feb 20 2017

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Factors that make for viral content

Content and copy that left readers awe-inspired, excited, or amused were more likely to be shared than low-arousal content that evoked contentment or sadness.

Feb 13 2017

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Startup Nepal: The resourceful startup

You as an aspiring entrepreneur might have a revolutionary idea; but it will remain an idea if you don’t take the right steps to create a business.

Pranjal Ghimire, Feb 13 2017

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Creating an online brand to be reckoned with

Ask yourself one question: “What is my business really about?” It is very important to display a consistent branding strategy across all online channels.

Post Report, Feb 13 2017

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Top 10 CV buzzwords—and how to avoid them

Take a look at your CV. Do you describe yourself as creative? Strategic? Experienced? If so, you’re not alone, but you may want to consider a rewrite.

Stephen Chambers, Feb 13 2017

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Branding your product in these changing times

As the Nepali market and products continue to grow and diversify, branding, marketing and advertising are becoming more important than ever.

ALISHA SIJAPATI, Feb 13 2017

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