Nepal Tourism Board (NTB) has re-launched one of its successful promotional campaigns entitled “Garmi Se Behal, Chalo Nepal” in major Indian cities, in a bid to draw large number of visitors from there.

Earlier, the campaign—If you want to escape the heat then take a trip to Nepal—was launched in 2010, as part of the pre-Nepal Tourism Year 2011 national campaign.

According to NTB, the campaign has been launched on Monday. The campaign post circulated throughout social media drew a good response with 80,000 likes as of Tuesday.

“These kinds of campaign will also be launched in major tourist generating source markets more aggressively,” said Deepak Raj Joshi, CEO of NTB. “We have been focused on social media networks to promote Nepal.”

Tourist arrivals to Nepal fell to a six-year low of 538,970 in 2015 as the April 25 earthquake and subsequent Tarai unrest kept visitors away.

Nepal received 251,148 less tourists last year, representing a sharp drop of 31.78 percent, compared to the 2014 figure.

Inbound from India dived 44.49 percent to a 13-year low of 75,124 individuals in 2015. In 2002, when the Maoist insurgency was at its height, Indian visitor numbers had dropped to 66,777. Despite the sharp fall, India remains Nepal’s largest tourist source market.