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Factors that make for viral content

Kathmandu

Feb 13, 2017-

 

Evoke high-arousal emotions

Content and copy that left readers awe-inspired, excited, or amused were more likely to be shared than low-arousal content that evoked contentment or sadness.

Practical

People enjoy sharing practically useful content for altruistic reasons (to help others), self-development, and social exchange (to generate reciprocity).

Readability

Viral content is readable. Your content may have the most groundbreaking information, but it’s useless if it is not readable. To appeal to the largest audience, your content should aim for a reading-comprehension level of a ninth-grader.

Use power words in your title and introduction

Inserting power words into your title and introduction will send your hooks deeper into your audience, and get them to pass the article on. Power words contain an emotional trigger and pulls the attention of the reader into the front seat.

Trustworthy

People will share content with credibility. You can build trust within your content by quoting experts in your field, and citing statistics and sources. While personal stories are a great way to build a connection with people, backing stories up with additional sources gives credibility.

Visual appeal

Visuals are often overlooked when it comes to creating content, not only with images, but also with typography and layout. Adding a photo to your tweet can boost retweets by an 35 percent; Facebook posts with an image have an 87 percent interaction rate compared with 4 percent from a simple link.

Publish your content during peak hours

Just as important as what you post, is when you post. Monday and Tuesday are the best days for your content to be shared. Weekends are also a popular time for posting. A good strategy is to publish on Monday or Tuesday, and then promote your piece again over the weekend.

Published: 13-02-2017 14:57

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