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Kingfisher beers launched in Nepal

- Post Report, Kathmandu

May 21, 2018-United Breweries Limited, one of the leading beer companies in Asia, in association with Yeti Brewery, has announced the launch of their flagship brands, Kingfisher Premium and Kingfisher Strong in Nepal. United Breweries Limited is a joint venture with global beer leader Heineken.

United Breweries’ foray into the Nepal market is part of their plan to bring ‘The Good Times’ to consumers in the country, and accelerating the brand’s growth and market share across new territories, the company said in a press statement.

Kingfisher is a premium, contemporary, youthful and fun brand. Kingfisher constantly reinvents itself to engage with its consumers in exciting ways, it said. Kingfisher Strong is brewed from the finest malted barley and hops. Its ever increasing consumer demand is further proof of its widely acclaimed unique taste and quality.

Shekhar Ramamurthy, managing director, United Breweries Limited, said: “Kingfisher is a universally recognised iconic brand which reflects the spirit of ‘The Good Times’. The launch of Kingfisher Premium and Kingfisher Strong in Nepal is a key milestone for United Breweries’ plans and we are excited on our partnership with Yeti Breweries.” “We look forward to a fruitful association and hope to create the excitement of our ‘Good Times’ experience to Nepal in the years to come.”

Sanjeev Saraff, managing director of Yeti Brewery, said: “Launching of the iconic Kingfisher Brand in Nepal is a very important milestone for Yeti Brewery. Kingfisher is one of the most popular beer brands in South Asia, and it is a proud moment for us to be able to introduce this brand in Nepal.”

He said that the beer market in Nepal is witnessing a strong growth and it is the opportune time for us to launch a highly reputable brand like Kingfisher in partnership with United Breweries Limited. “Kingfisher is synonymous with ‘Good Times’ and that is exactly what consumers in Nepal will experience with this brand.”

Kingfisher Premium and Strong will be available across all retail outlets in Nepal. Kingfisher Premium 650ml bottle is priced at Rs275 while, the 500ml Can is priced at Rs210. Kingfisher Strong 650ml bottle is priced at Rs235 and 500ml Can is priced at Rs180.

Published: 21-05-2018 08:26

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