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Throughout June— London Pride month—corporations around the city will boast of their allegiance to the LGBT community. Walk into a Wagamama, and rainbow flags are intended to show solidarity with LGBT citizens. Barclays, Pride in London’s main sponsor, declares its support in the guise of a temporary rainbow filter on its website logo. What udon noodles and contactless payment have ever done to end homophobia will forever remain a mystery.
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