There are many in Nepal who import mobile phones, formally or informally. For the latter, these mobile phones are generally for friends and family, as the same model phones are generally more expensive in Nepal.
The mid-range segment is the most popular in Nepal’s smartphone market. Since most people don’t want to live with the compromises made on cheap budget phones and not everyone can afford premium flagship handsets, the mid-range segment has always been a sweet spot for Nepali consumers.
With increasing digitisation and mobile penetration in Nepal, more and more people now have access to the internet. Digital advancement can make life simpler and easier, with internet businesses striving to provide hassle-free and time and cost-effective services.
Digitalisation has been the new age model for the businesses with the advent of growing use of internet. The progression towards the digital business idea has been specially a game changer for marketing, which has also been adopted by a number of Nepali entrepreneurs in recent years.
Facebook suffered a huge scandal after it was revealed that political consulting firm Cambridge Analytica had managed to access the personal information of nearly 87 million users. Two months after the scandal, many of Facebook’s investors fled.