NIMBUS, a company involved in agribusiness, is now venturing into production and marketing of consumer goods, especially food grains, nuggets and edible oil. 

The company, currently working in the field of animal health and nutrition, livestock food and supplements, paint chemical and resines, and plastics and trading, has also rebranded itself with a slogan ‘NIMBUS: cultivating partnership’ as it enters into new ventures. 

“This shift into a new territory of consumer goods has made it necessary to align NIMBUS with the new corporate positioning it has envisaged,” stated a press release of the company. According to NIMBUS, everything is being adapted in line with the organisation’s new strategy and promise: its product, service, structure, corporate identity. “Rebranding makes this change visible for all stakeholders.” 

The company started as a trading enterprise; however, within a few years it ventured into the poultry industry ‘without previous knowledge or experience.’ Now, the company claims that it is the market leader in agri-business.