Electronics dealers have launched a marketing blitz offering varied schemes and large discounts targeting the New Year shopping spree in a bid to recoup the losses resulting from last year’s devastating earthquake and subsequent trade embargo.    

CG Electronics, the authorised distributor of CG and LG electronic durables, has decided to offer heavy discounts on both its product ranges. Customers will enjoy heavy discounts under the scheme Cash ma Cash Back on purchase of CG electronic goods like turbo television, refrigerator, washing machine, microwave oven, air conditioner and others.

“CG offers 30 products in its line-up, and the electronics segment has been doing remarkably well over the years because of brand recognition,” said Ram Yadav, brand executive at the CG Group. “CG has grown as a typical Nepali brand over the years, and our sales have been increasing and will continue to do so this year too.”

Likewise, CG has launched an LG SMART celebration scheme on the occasion of the completion of 50 years of successful business of LG TVs. Under this plan, customers can get trade gifts on purchase of LG television, refrigerator, washing machine and other products. “The limited offer and discount scheme will last until mid-May,” said Niraj Baniya, brand manager at CG’s LG division. “After seeing a frustrating year, the market has started to revive only recently, and our sales have been growing at a rapid rate.

Similarly, Triveni Byapar Co, the authorised distributor of Yasuda, Panasonic and Sansui electronics which offers diverse products ranging from kitchen appliances to televisions and speakers, has been getting ready to announce its New Year offers very soon.

“We have been working on our positioning strategies and range of offerings, and will soon make them public,” said a Triveni marketing official. “The market has not yet fully recovered, and all the dealers of electronic products are keen to boost sales. So we have been planning a competitive scheme and launches to meet our projections.”

HIM Electronics, the authorised distributor of Samsung consumer electronics, has recently concluded its scheme entitled World Champion Offer which offered big discounts on its curved TV, UHD TV, Joy-plus and Smart TV. It is yet to announce a new plan for the New Year.

Similarly, Syakar Company, the authorised distributor of Philips consumer durables, is yet to disclose new schemes and offerings.