8 Psychological Tips for Your Marketing Strategy

Mar 20, 2017-

The human mind is prone to impulsivity

Regardless of demographic, most people make impulse purchases. This is why it works to ask customers to subscribe, buy and try it now. According to psychological research, ‘the reptilian’ brain (the neocortex) expresses itself in: people’s obsessive-compulsive tendencies, the flight-or-fight response and the actions people take in response to urgencies. These are precisely the factors that inspire impulse purchases.

Images are processed faster than text.

A picture can say a thousand words—and it only takes a fraction of the time that it would take to read those thousand words. More importantly, it’s been shown that people think in pictures. Powerful visuals go a long way. Sometimes, the image makes or breaks the deal when consumers are considering an online purchase.

Blue is associated with trust.

Research shows that blue is significantly associated with a sense of trust. Marketers can make use of the research available on colour psychology. Of course, marketers should be aware that social factors are at play in these associations. 

The first number a customer sees can impact how the customer evaluates price in the future.

For example, a consumer in search of an affordable television with a budget of Rs 20,000 may see a TV is priced at Rs 60,000 and consider that much too high. However, if that same consumer were to see that same television marked down to Rs 30,000, the dramatically reduced price has an effect that may compel the purchaser to buy the TV even though it is over the original budget.

Trust can be fostered by products and websites associated with appropriate words

Words can lay the foundation of trust, especially when they are crafted thoughtfully. According to research, these are the words that work well consistently: Authentic, Certified, Guaranteed, Loyal and Official.

Saying yes once means a high likelihood of saying yes again.

Otherwise known as the foot-in-door technique, salespeople have been taking advantage of the phenomenon that customers who say yes to a small request like an e-mail sign up are far likelier to say yes again.

Every decision is based on emotion.

Neuroscience has proven that every single decision—even those made by more ‘rational’ types—are informed by emotions. Marketers eliciting emotional responses as a way to gain more sales should instead approach this method as a way to align products/services and campaigns appropriately to the emotion to which customers might be most prone.

People often act according to how they’re labelled.

We see ourselves through the eye of the other, making the expectations and perceptions placed on us crucial to the formation of our behavioural inclinations. The message here is that it’s okay to tell your customers who they are, what they believe and how they will act. Your labelling will impact their decision.

Published: 20-03-2017 09:00

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