Print Edition - 2017-03-21 | Sports Digest
New big money badminton tour unveiled
-, KUALA LUMPUR
Mar 21, 2017-
The Badminton World Federation (BWF) has announced a new tournament structure, with increased prize money, as it looks to raise the sport’s profile and ramp up revenues. The new tour series, which features six levels, will kick off next year and run until 2021, with at least a million dollars in prize money up for grabs in each of its top four events. Federation president Poul-Erik Høyer announced on Sunday the changes following a BWF council meeting in Kuala Lumpur, saying, “the time is right for badminton to soar even higher”. “Our key goals are to showcase our sport at a high level of presentation and competitiveness, to increase television coverage for the sport and to increase the star quality and popularity of the top players globally”, he added.
Published: 21-03-2017 10:17