Print Edition - 2017-04-01 | MONEY
Media ought to help farmers raise issues
Apr 1, 2017-Mass media, especially local radio, should focus on investigative and field-based journalism to shed light on issues of farmers.
This was the core message of the workshop, ‘Making Media Markets Work for the Poor’, organised by Samarth-NMDP in Kathmandu on Friday. An improved media information market can help farmers and rural businesses shape opinions and therefore raise farm productivity, improve prices and reduce costs, participants of the workshop said. They also said enhanced voice provided by an effective interactive media can help educate wider business communities, leading to creation of a better business environment.
“There is an increased need to link rural agriculture commercial markets to agriculture programmes so that programmes are financially sustainable,” said Manish Bikram Shah, sector analyst at Samarth-NMDP. Local radio stations, according to Shah, should provide a platform to poor farmers to voice their problems and exert pressure on local stakeholders.
Samarth is a market development programme that works across Nepal to improve the pro-poor performance of rural sectors.
Published: 01-04-2017 09:07