Shanghai Disneyland to break even in first year
Jun 19, 2017-Shanghai Disneyland is expected to reach break-even point in its first complete fiscal year of operation, the fastest theme park of its size worldwide to break even, a senior manager said Saturday.
Friday marks the first anniversary of Shanghai Disney Resort, which consists of Disneyland, Disneytown, and two resort hotels in Shanghai’s financial district of Pudong.
Philippe Gas, general manager of Shanghai Disney Resort, said the resort was welcomed by the market and it had received over 11 million visitors, half of whom came from outside Shanghai.
Gas said Shanghai Disneyland is likely to hit break-even point during the 2017 fiscal year, extremely quick for a global theme park.
Compared with their European peers, Chinese theme park visitors are more interested in the latest technological trends, prompting the park’s management to introduce more new technology, Gas said.
The park has long-term plans for the Chinese market and hopes Shanghai Disney Resort will achieve ongoing success, he said.
Published: 19-06-2017 09:35