Print Edition - 2017-10-10  |  Life & Style

Blade Runner 2049 disappoints

- Reuters, Los Angeles

Oct 10, 2017-

Blade Runner 2049 is heading for a downbeat $31.5 million opening weekend at 4,058 cinemas.

Sunday’s estimated result throws serious doubt onto what had been high hopes for a box office success story. In one of the most surprising turnarounds in recent years, Blade Runner 2049 fell far short of expectations, which had been in the $45 million to $50 million range at the start of the weekend amid stellar reviews, strong advance ticket sales, and the revered status of 1982’s original Blade Runner.

Instead, the film grossed only a moderate $12.7 million on Friday. Saturday saw an 11 percent decline to $11.4 million and Sunday’s projected total was $7.4 million.

The key factors for the under-performance were the movie’s 163-minute running time—which limits the number of showings each day—plus far less traction among younger moviegoers than anticipated.

“The core of enthusiastic and loyal Blade Runner fans were over 25 and predominantly male and propelled the film as expected to the top spot, but a lengthy running time and lesser interest among females made it tougher for the film to reach the original weekend box office projections,” said Paul Dergarabedian, senior media analyst with comScore.

According to PostTrack, males over 25 represented 50 percent of the audience and females over 25 were 27 percent, while males under 25 represented 15 percent of 

moviegoers and females under 25 were eight percent. Males gave the movie an A CinemaScore, while females gave it a B+.

Published: 10-10-2017 08:36

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