To celebrate its 25-year partnership with Liverpool FC, Carlsberg unveiled the Red Hop Limited-edition bottle in Kathmandu on Sunday.

“Hops is one of the main ingredients in beer, as the cones from hop plants give beer its hoppy taste. The scientists at the Carlsberg research laboratory in Copenhagen have cultivated special red hop plants by immersing them in footage of 25 years of Liverpool FC matches,” said the Gorkha Brewery in its statement.

Deputy Managing Director of Gorkha Brewery Surendra Silwal said of the special-edition beer:”We’ve tried to make Liverpool more of a part of us than ever before. After all, we’ve been a part of the club for 25 years now. The special beer, which was launched in October, uses hops that have been cultivated using footage from Liverpool matches by scientists. This concept is truly unique, the thought that hops might be influenced by the sights and sounds of 25 years of matches is revolutionary.”

The unique cultivation process was made possible by the installation of a powerful sound system and 360 video screens at the brewery’s Copenhagen greenhouse displaying Liverpool FC matches spanning the past three decades. After 6 months, the red hops were harvested to brew the special beer.

The event also featured a very special moment. Carlsberg honoured a passionate Liverpool Fan, late Bikash Neupane, who passed away in December 2016 due to a chronic disease. Silwal presented an all-player signed jersey that was sent to him from the Liverpool Fc .