Print Edition - 2018-09-20  |  Money Digest

India’s OYO set to expand into Britain

LONDON

Sep 20, 2018-

OYO, India’s fastest growing hotel chain, is set to shake up Britain’s budget accommodation market with a high-tech franchising and marketing strategy to sign up 300 independent hotels by the end of 2019, its founder told Reuters on Wednesday. Marking its first expansion outside of Asia, the franchiser said it plans to invest 40 million pounds ($53 million) to launch in 10 UK cities over the next 18 months through a smartphone-based service aimed at both franchise owners and guests. OYO is entering Britain’s economy hotel segment, which is led by Whitbread’s Premier Inn chain. (REUTERS)

Published: 20-09-2018 08:08

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