Zara owner Inditex appoints new CEO in drive for digital growth

  • Bizline

May 25, 2019-

MADRID: Zara owner Inditex said it would split its dual role of chief executive and chairman, leaving Pablo Isla to lead the company and appointing Carlos Crespo as new CEO in a sign of the importance of digital strategy in driving sales growth. The appointment reflected the key role of technology at Inditex, a company source said, given the retailer’s push to integrate online sales with its store network by focusing on large stores where customers might try on items to buy later online. As chief operating officer, Crespo oversaw the integration of the company’s online and physical stores with features like “click and collect” and the ability of customers to check online to see if an item was available in a nearby store. Although Inditex is seen by investors as one of the best-performing apparel retailers, its earnings growth has come under pressure as it faces increasing competition and as online retailing makes shoppers more savvy trawling for bargains. Isla, who until now has held the positions of both chairman and CEO, will stay as executive chairman. (REUTERS)

Published: 25-05-2019 15:27

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