Mediam by Aleph, a member of the Aleph Group's global network of digital experts and technology-driven solutions, has announced its new role as an Official Google Media Sales Representative in Nepal, in a significant move to boost the digital marketing landscape in the country.

This partnership is poised to transform the way local agencies and advertisers leverage Google Ads for impactful digital campaigns.

Through this collaboration, Mediam by Aleph will provide Nepali advertisers and agencies access to Google Ads’ comprehensive advertising suite, including Search, YouTube, and Display ads, the company said in a statement.

This access opens up a realm of opportunities for businesses to tap into the vast daily searches on Google, converting online queries into valuable business leads and customers.

Google Ads stands as a cornerstone for businesses worldwide, aiming to target specific audiences effectively. It ensures advertisers only pay for measurable outcomes like website clicks and calls, making it a cost-effective option for achieving a notable return on investment.

Additionally, the platform allows for the setting of monthly spending caps and offers straightforward campaign reports, simplifying ad management for users.

The agreement with Google Ads not only strengthens Mediam by Aleph's presence in the Asia-Pacific region, where it already serves as a Google Ads Official Sales Representative in Bangladesh but also solidifies its partnerships in the Middle East and North Africa, notably in Morocco and Iraq, the statement reads.

Alberto Alvarez, CEO of Mediam by Aleph, said: “Google Ads is a unique proposition for growing businesses in APAC. Leveraging Google Search data, it offers local advertisers and agencies unique and differentiated opportunities to engage specific target audiences across its portfolio of industry-leading products, such as YouTube, Maps and Search. We’re proud to strengthen our relationship with Google Ads through this partnership and look forward to helping our clients unlock tangible results on Google Ads in the months and years ahead.”

"We are thrilled to partner with Mediam Group by Aleph to expand our local presence in Cambodia and Nepal through this partnership. We see an amazing opportunity to grow the digital ecosystem," said Tara Yoon, head of Partner Performance, Channel Sales - South East Asia at Google.